The Rise of Superbasedd: A New Era in Crypto Culture Publications
SALT LAKE CITY — The cryptocurrency landscape is often characterized by its male-dominated demographic, with a noticeable imbalance that has raised questions about inclusivity and diversity within the sector. Addressing this issue is Superbasedd, a newly launched culture magazine aimed at tapping into the crypto space’s masculine energy while simultaneously appealing to a broader audience. The publication, with its roots deeply embedded in Los Angeles culture, aims to leverage this demographic disparity to create a unique brand identity.
Superbasedd plans to establish itself as a print publication that not only showcases the latest trends in cryptocurrency but also captures the essence of web3 culture through engaging and provocative content. The magazine’s cover is designed to attract attention, featuring a cover girl on the front and a prominent male startup founder on the back. Inside, readers can expect a mix of entertaining and informative articles that delve deep into the lives of crypto traders and enthusiasts.
According to founder Steve McHugh, the magazine’s strategy centers around the idea that “we’re all dudes, we’re all degenerates,” and this perspective fuels their content approach. McHugh believes that incorporating female imagery can serve as a powerful lure for capturing the attention of young male readers. The objective is to draw them in with captivating visuals and then engage them with substantial articles that highlight the complexities and stories within the crypto industry.
Challenges in the Print Media Landscape
However, the question of whether sex and culture can still effectively sell magazines remains a significant concern. Traditional publications like Playboy have been struggling to maintain relevance, with the iconic magazine recently planning its return to newsstands with a glossy annual edition. In contrast, Superbasedd is targeting a niche audience of younger men who are interested in cryptocurrency, a segment that is often overlooked by mainstream media.
Superbasedd’s approach to content is described as “dangerous” and edgy, which is reflected in its team dynamics. McHugh’s business partner, Jake Hillhouse, is a perfect example of this ethos. Hillhouse, who was preparing for an upcoming fight at the Karate Kombat event in Singapore, recently suffered an injury, showcasing the adventurous and risky lifestyle that resonates with the magazine’s branding. Despite his injury, Hillhouse’s commitment to the publication underscores the dedication of the Superbasedd team to push boundaries.
Financial Backing and Subscription Models
With substantial financial backing, Superbasedd aims to carve out a space in the competitive world of crypto publications. Earlier this month, the magazine raised nearly $1.1 million through the sale of NFTs, which include a three-year subscription to the magazine. This innovative approach to funding not only highlights the intersection of cryptocurrency and traditional media but also indicates a shift in how publications can generate revenue in the digital age. Additionally, another subscription option will provide readers with one year of access for $99.
Exploring Untold Stories in Crypto
McHugh envisions Superbasedd as a platform that addresses gaps left by established media outlets. While some crypto-focused publications, like Decrypt, have made strides in covering the vibrant culture of cryptocurrency, many others have failed to capture the often outrageous and whimsical stories that define the space. Superbasedd intends to delve into these narratives, drawing attention to the eccentricities and sometimes absurdity of the crypto world.
The stories explored will range from the bizarre antics of memecoin creators to the innovative projects emerging within the crypto ecosystem. For instance, one notable example includes a viral incident where a developer smoked crack and had his head shaved by a stripper during a livestream event to boost the price of a newly launched token. McHugh suggests that such stories will be interwoven with in-depth profiles of leading figures in the cryptocurrency industry, such as the founders of Solana, Raj Gokal and Anatoly Yakovenko.
The Future of Print in the Digital Age
In an era where print media is becoming increasingly endangered, Superbasedd’s commitment to this traditional format raises eyebrows. However, the team believes that a tactile experience can still hold value when combined with modern marketing strategies. By utilizing striking visuals and digestible articles that mimic social media threads, the publication hopes to engage readers in a way that feels both fresh and relevant.
McHugh’s aspirations for Superbasedd extend beyond just being a magazine; he envisions it as a lifestyle brand that embodies a sense of “high snobciety,” appealing to affluent individuals who appreciate the fusion of crypto culture and luxury. The goal is for Superbasedd to find a place on the coffee tables of Hollywood Hills residents, signifying its status as a cultural touchstone.
Strategic Partnerships and Future Plans
Currently, Superbasedd is making strategic moves to enhance its credibility and reach within the crypto community. Recently, the publication acquired the intellectual property rights to the Catalina Whale Mixer, a once-popular NFT collection valued at $2.5 million, for under $50,000. They also plan to expand their portfolio by taking over the Thug Birdz NFT collection, indicating a clear strategy to intersect the worlds of digital art and print media.
The Superbasedd team, consisting of three dedicated members, has been active in the mtnDAO community, emphasizing the importance of collaboration and outreach to other crypto founders. By engaging in these in-person crypto workspaces, they aim to accelerate their growth and explore the unique business propositions that define the rapidly evolving cryptocurrency landscape.
In summary, Superbasedd represents a bold attempt to redefine how crypto culture is presented to a wider audience, blending traditional print media with modern digital trends. By focusing on engaging storytelling, captivating visuals, and a strong community presence, the magazine hopes to carve out a distinctive niche in the complex and often chaotic world of cryptocurrency.